The Gen Z Effect – by Keldsen & Koulopoulos

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Generation Z is different. Most are using iPads before they can walk, and many will be running businesses before they can drive. I feel more of a generational divide between myself and someone ten years younger than someone three decades older. So what gives? (If kids even use that expression anymore.)

Well, this book sets forth an interesting thesis. The authors, Dan Keldsen and Thomas Koulopoulos, shed some light on Gen Z. They’re two big-time business consultants with a shared interest in the world’s youth, and a desire to understand them.

So first things first – what exactly is Gen Z? Well, according to the authors, defining them by birth date is gonna work. It’s a mindset, not an age.

But, if you must know – Gen Z’ers are general considered to have been born anytime between the late 1990s to the late 2000s. So anyone born between the 1998 release date of Mulan and 2008 release of Wall-E would be a Gen Z-er by the birth date metric.

Keldsen and Koulopoulos would argue, though, that it doesn’t matter what Disney movie came out the year you were born. As mentioned earlier, it’s all about mindset.

The Gen Z mindset transcends age, embracing the constant evolution of technology, social norms, and means of communication. Gen Z’ers aren’t locked into social hierarchies. They see any person as being a source of wisdom, regardless of age or status. PRogressive companies embrace this principle by employing “reverse mentoring” programs. In this arrangement, more season professionals are mentored by younger employees who are more in tune with the latest trends — and hence, can pass on that knowledge.

Gen Z’ers are also quick to embrace new concepts like “life hacking” or “remote work.” It doesn’t matter what age you are – you can adopt a Gen Z mentality by tuning into current trends and more efficient ways of getting work done and tasks accomplished.

This is a great read for a glimpse into what the coming future holds — and how to stay relevant as it unfolds.